Author Resource Center

In-House Resources

Publicity Primer (as of 12.24)
Resource List
Core Galley Mailing List
Social Media Guide
Podcast and Radio List

Author Digest Archive

  • 12 months out – Set up your website
  • 11 months out – Start your social media strategy
  • 10 months out – Start a Substack Newsletter and get subscribers
  • 9 months out – Create event contact schedule
  • 8 months out – Create author pages on Amazon and Goodreads
  • 7 months out – Set Up events and speaking engagements
  • 6 months out – Course Adoption/Book Clubs
  • 5 months out – Send out ARCs to reviewers and influencers
  • 4 months out – Confirm event schedule
  • 3A months out – Podcast Pitching
  • 3B months out – Longreads Pitching
  • 2 months out – Reminders on social media strategies, how to promote events, don’t forget to include personal content
  • 1 month out – Reminder email to network to pre-order! List event schedule also
  • Pub Date – Celebrate, yay!
  • 1 Month Post – Continue your tour! Increase event attendance
  • 2 Months Post – Continue your podcast/radio outreach
  • 3 Months Post – Course adoption reprise
  • 4 Months Post – Consider library events – great way to continue events locally
  • 5 Months Post – Reminders about social media – how to keep being a good literary citizen, stay connected to the community
  • 6 Months Post – For continued events, consider moderating events for other new books. Great way to get books sold even if it’s not your own launch

Helpful Links and Articles