Book Launches Get More Creative

Authors, shut out of holding in-person events at bookstores, are getting more creative and collaborative when it comes to promoting their books. For the publication of Melanie Conroy-Goldman’s debut novel, The Likely World (Red Hen), this means inviting as many people as she can to join her for what could be the world’s first drive-in book launch. The event will take place August 4 at the Fingerlakes Drive-in in Auburn, N.Y., where Conroy-Goldman will have a conversation with author Bob Proehl and attendees will be treated to swag bags, free popcorn, and a screening of the 1989 movie Say Anything.

“I’ve spent 48 years writing The Likely World,” Conroy-Goldman said, “and Covid-19 devastated my launch plans. There are 10 virtual stops on my tour, for which I’m grateful, but I wanted to celebrate the book’s birthday with the many people who helped me bring it into the world, and it wouldn’t be the same without safe in-person interactions. This is an incredible opportunity to do that. Fiction is always about alternate realities, the might-have-beens and the it-could-possibly-bes. Here we are, in a summer we never foresaw. Shall we make a little joy in it?”

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