The Essential Fundraiser’s Handbook: A Guide to Maximizing Donations, Retaining Donors, and Saving the Giving Sector for Good

The Essential Fundraiser’s Handbook, Lisa Greer’s second book, draws upon her body of work and provides a topic-by-topic breakdown of the industry’s most pressing issues. Written in her refreshingly honest, magnetically inspiring voice, The Essential Fundraiser’s Handbook provides a much-needed resource for teams to explore often-overlooked opportunities, common mistakes, the most effective tools, proven solutions, and innovative new techniques for guaranteeing success and advancing their organizations’ missions.

ADVANCE PRAISE

“Lisa’s second book, The Essential Fundraiser’s Handbook, is an absolute game changer for anyone working in the field of philanthropy. As someone who has been part of various fundraising teams, I can confidently say that this book is a much-needed resource that will revolutionize the way organizations approach their missions and fundraising practices. What sets this book apart is Lisa’s refreshing, honest, and magnetically inspiring voice. Her ability to tackle the industry’s most pressing issues, providing a topic-by-topic breakdown, is commendable and digestible for the practicing fundraiser. Each chapter delves into crucial aspects of our sector, shedding light on often-overlooked opportunities, common mistakes, and most effective, proven tools and solutions. One of the standout chapters for me was ‘The Future of Philanthropy: What does it look like and how can your team be the first to arrive?’ Lisa’s insights into the evolving landscape of philanthropy are invaluable. She pushes readers to think beyond the traditional approaches and embrace innovative techniques to guarantee success. Another chapter that resonated with me was ‘Avoiding Tone-Deaf Outreach.’ In a world where communication is key, Lisa expertly guides fundraisers on the importance of crafting messages that truly connect with donors. She emphasizes the significance of genuine, meaningful relationships over the allure of new tech tools that can sometimes obscure the donor experience. Throughout the book, Lisa explores various topics, such as the $234 Billion Opportunity of Donor-Advised Funds, the significance of adding millennials to boards, retaining recurring donors, and different types of giving. Her comprehensive approach ensures that readers gain a well-rounded understanding of the fundraising landscape. The Fundraiser’s Handbook is more than just a guide; it’s a mentor, a trusted companion for anyone seeking to excel in fundraising. I highly recommend this book to fundraisers of all levels, whether you’re a seasoned professional or just starting your journey. Lisa’s wisdom and expertise will undoubtedly help you advance your organization’s mission and achieve the success you strive for.” —Kassie Cosgrove, Senior Development Officer, Loyola University New Orleans