Ten years in the making, “Kill Dick” takes a big swing at the great American novel in a time when both taking big swings and the idea of the great American novel are in a free fall of decline. To promote the novel, his Instagram recently showcased KILLDICK.COM stencil art being spray-painted across multiple squares of cement in various L.A. locales with the tag line “Not AI. Analogue. LA” set to a new wave song soundtrack. “Kill Dick” fliers are plastered all over the city. He also has posted a glut of social media sizzles of book-inspired photo shoots. “It’s something I believe in,” says Goebel. “I’m driving a $4,000 car, and I’m putting my money into what I love, and I’m learning from it.”